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Iconix, owner of the Op, has signed an agreement to retail Op products in Walmart Stores. This marketing campaign, which will have it’s debut in May, is part of the Iconix’s strategy to continue to raise awareness of the brand.
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Television, movie and music personalities such as Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama will represent the brand when it launches. Op products will be found only at exclusive, select Walmart stores and at walmart.com.
The inspiration of the campaign is “Open Road” and celebrates Op’s historical open road California lifestyle, which the brand has represented since it’s launch in 1972.
Rumer Willis stated, “When you think of Los Angeles and the California surfer beach vibe, you think of Op. Pete Wentz stated, “Everyone can wear Op and its cool. Fashion should make you comfortable and that is what Op does.”
The campaign was shot at the Will Rogers State Park beach in Pacific Palisades, CA and Blue Cloud Ranch in Santa Clarita, CA by photographer, Larry Bartholomew.

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