modarazzi.com

Honestly… Reciently I was sent the following picture as part of a press release and I just can not help but be annoyed.  Foremost, a four color screen printed T shirt does not qualify as the type of material you use to rebrand a company. Secondly, to use the President “who is looking very American Idol” for this rebranding strategy,  to claim him to be a member of a  ‘peoples mafia’ falls inches short of pretentious, and to be completely honest just a bit pathetic.

After a brief look at the Billionaire Mafia website I can see that this is not a rebranding just a way to gain more notice while doing the same thing they have been doing prior… in fact here is an exerpt from their ‘about us’ section. “the first collection of Billionaire mafia. t-shirts were created in an abandoned liquor store converted into a design studio by Lana Fuchs. Growing up in the streets of Brooklyn, NY, Lana Fuchs created Billionaire mafia”

Billionaire mafia, I am starkly unimpressed by your four color fruit of the loom tshirt. Do not pass go, do not collect two hundred dollars. please proceed back to your mafia headquarters and stay there until you have come up with something worth looking at.

Give me a Break!

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